Weighted scoring: assign each criterion a percentage (must sum to 100%), score each option 1-10 on each criterion, multiply, sum, pick the highest. This is what every "decision matrix template" on the internet does.
Analytic Hierarchy Process (AHP): compare each pair of criteria on a 1-9 scale ("salary is moderately more important than commute"), then do the same for options against each criterion. Eigenvector math turns the pairwise comparisons into priority weights. A consistency ratio measures whether your judgments contradict each other.
Picking percentages out of thin air is harder than it looks. Try this test: write down right now what percentage you'd assign to each of these for picking your next laptop:
Most people give answers like 20% / 25% / 15% / 15% / 25%
— round numbers that sum to 100. The problem: those weights aren't
reasoned, they're guessed to sum to 100. You didn't actually
think "battery life is exactly 1.33× more important than weight."
You thought "uhh, both matter, give them similar numbers."
AHP breaks the same task into pairwise comparisons. You only ever decide between two things at a time:
This is harder per question but easier per decision: pairwise comparisons are how the brain naturally reasons about preferences. You're not performing arithmetic on percentages, you're answering "A or B, and by how much?"
Here's where AHP earns its keep. Suppose you say:
These three judgments contradict each other. If salary > commute > culture, then salary should be even more important than culture, not less. AHP detects this with a consistency ratio (CR). Below 0.10 is considered acceptable; above means your pairwise judgments don't hang together and you should revisit them.
Weighted scoring has no equivalent. You write down 40% / 30% / 30% and the math obediently spits out a winner — even if those weights came from thin air or contradict your other reasoning.
Two offers, three criteria: Salary, Growth potential, Work-life balance.
You guess weights and scores:
| Criterion | Weight | Offer A score | Offer B score |
|---|---|---|---|
| Salary | 40% | 9 | 6 |
| Growth potential | 35% | 5 | 9 |
| Work-life balance | 25% | 7 | 6 |
| Weighted total | 100% | 7.10 | 7.05 |
Offer A wins by 0.05. You take Offer A. Three months in you regret it because you're bored. What happened? Your "35%" for growth was a guess, not a reasoned weight. If growth is actually 50% important to you, Offer B wins by a mile.
You compare criteria two at a time:
The eigenvector calculation produces these weights:
| Criterion | AHP-derived weight |
|---|---|
| Growth potential | 54% |
| Salary | 27% |
| Work-life balance | 19% |
Consistency ratio: 0.04 (acceptable). Now apply the same option scores:
| Criterion | AHP weight | Offer A | Offer B |
|---|---|---|---|
| Growth | 54% | 5 | 9 |
| Salary | 27% | 9 | 6 |
| Balance | 19% | 7 | 6 |
| Weighted total | 100% | 6.46 | 7.59 |
Offer B wins by 1.13 points. Same data, opposite conclusion. The difference is the weights came from explicit pairwise reasoning, not gut numbers that "feel right."
Don't reach for AHP for everything. Use weighted scoring when:
Reach for AHP when:
Per question, slightly. Per decision, often easier — you're answering "A or B, by how much" instead of inventing percentages. With an app like Decisio the eigenvector math is invisible; you just answer the pairwise questions.
Thomas Saaty (the inventor of AHP) defined: 1 = equal importance, 3 = moderately more important, 5 = strongly more important, 7 = very strongly more important, 9 = extremely more important. Even numbers (2, 4, 6, 8) are intermediate. The reciprocal applies for the reverse direction (if A is 5× more important than B, then B is 1/5 as important as A).
Below 0.10 is the standard cutoff. Above, your pairwise judgments are likely contradicting each other and the derived weights aren't reliable. Above 0.20 means you should seriously reconsider — you may not have a coherent preference yet.
Yes, but the eigenvector calculation isn't a built-in function — you need either an iterative approximation, the LINEST workaround, or a macro. Most people who try this either give up or end up with weighted scoring in disguise. Decisio handles the math automatically and includes the consistency check, which is the part that's easiest to skip when rolling your own.
NASA (mission planning, supplier selection), Boeing (engineering trade studies), the World Bank (project prioritization), most Fortune 500 procurement teams, and academic researchers across operations research, supply chain, and policy analysis. It's been cited in 100,000+ papers since 1980.
Decisio runs full AHP pairwise comparisons + consistency check. Free for 3 decisions.
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